Have you seen the Allstate Good Life commercials? I just love them and I love the message that you’re in good hands for the good life. What do you think of with insurance coverage? I’d bet most people think of the bad things that happen that make us need that insurance. Car accident, fires, even death. But what about thinking of it like this… insurance is for protecting the good life.
Allstate’s “Good Hands for the Good Life” is new and different for an insurance company. It has a voice of optimism and celebration vs. fear. The Allstate brand commercial tells the story of how there are risks everywhere, but we as people don’t let it hold us back from making our lives good. Allstate is an insurance company who works everyday to help build more good in the lives of their customers.
Allstate believes that the notion of the Good Life is inherently social; it is already taking place in people’s natural social conversations and now Allstate has permission to join in because they are an insurance company who creates more good vs. take care of the bad.
Take a look at this incredible video:
I just love the message. And it’s so true. Fear and doubt should not keep us from living the good life! When my youngest daugter was diagnosed with Crohn’s Disease over 4 years ago, it was a really hard time for our family. She was in the hospital a lot. This situation could have really broke our family. But we didn’t let it. Now, 4 years later, she’s a happy little girl living her life the best she can with Crohn’s Disease. She’s not letting it stop her!
I bet we all have some good life stories. What are yours? Comment below…I’d love to read them!